Email platforms · Guide
Email Marketing Cost per Subscriber: How the Unit Price Falls as a List Grows
The yearly cost per 100 subscribers on MailerLite, GetResponse and AWeber at each list size, the two tiers where MailerLite's unit price rises, and what a list just past a tier edge really pays.
Email platforms charge less per subscriber as a list grows. Dividing the yearly price by the list size shows how much less, and where the pattern breaks.
Cost per 100 subscribers per year, at the top of each tier
| Subscribers | MailerLite Comfort | GetResponse Starter | AWeber Lite |
|---|---|---|---|
| 500 | $28.80 | No tier this small | $36.00 |
| 1,000 | $22.80 | $22.80 | $30.00 |
| 2,500 | $15.84 | $13.92 | $16.80 |
| 5,000 | $11.76 | $12.96 | $14.40 |
| 10,000 | $10.68 | $9.48 | $12.00 |
| 25,000 | $8.59 | $8.35 | $10.08 |
| 50,000 | $7.66 | $7.18 | $9.00 |
Figures are twelve monthly payments divided by the list size. From 1,000 to 50,000 subscribers the unit price falls by about two thirds on all three.
Most of the fall happens early. Between 1,000 and 5,000 subscribers the cost per 100 roughly halves. Between 10,000 and 50,000 it falls by about a quarter.
Two tiers where MailerLite's unit price rises
A bigger tier usually costs less per subscriber. On MailerLite Comfort there are two exceptions.
| Tier | Per month | Per 100 subscribers per year |
|---|---|---|
| 8,000 | $69 | $10.35 |
| 10,000 | $89 | $10.68 |
| 25,000 | $179 | $8.59 |
| 30,000 | $229 | $9.16 |
A full 10,000 tier costs more per subscriber than a full 8,000 tier, and a full 30,000 tier more than a full 25,000 tier.
What a list just past an edge pays
The table above shows full tiers. A list that has just entered a tier pays the same price for fewer subscribers.
| List size | Plan and tier | Per 100 subscribers per year |
|---|---|---|
| 5,000 | MailerLite Comfort, 5,000 tier | $11.76 |
| 5,001 | MailerLite Comfort, 8,000 tier | $16.56 |
| 10,000 | GetResponse Starter, 10,000 tier | $9.48 |
| 10,001 | GetResponse Starter, 25,000 tier | $20.88 |
One subscriber past 10,000, the unit price on GetResponse Starter more than doubles. See how wide each tier is.
What the unit price leaves out
- Sending limits. MailerLite Comfort and AWeber Lite cap monthly emails at 10 times the tier size. GetResponse Starter lists unlimited sends.
- Automation limits. MailerLite Comfort includes 50 automations, AWeber Lite 3 and GetResponse Starter one custom workflow.
- Annual billing. MailerLite takes 10% off, GetResponse 18%, and AWeber charges ten monthly payments for the year.
Yearly cost at 10,000 subscribers
GetResponse Starter
Tier: up to 10,000 subscribers · Unlimited
From 10,001 subscribers: $1,712.16/year
$777.36/year
billed yearly · $948 if billed monthly
Lowest listed priceSee GetResponse plansMailerLite Comfort
Tier: up to 10,000 subscribers · 100,000 emails per month
From 10,001 subscribers: $1,393.20/year
$961.20/year
billed yearly · $1,068 if billed monthly
+$183.84 per yearSee MailerLite plansAWeber Lite
Tier: up to 10,000 subscribers · 100,000 emails per month
From 10,001 subscribers: $1,500/year
$1,000/year
billed yearly · $1,200 if billed monthly
+$222.64 per yearSee AWeber plansGetResponse Marketer
Tier: up to 10,000 subscribers · Unlimited
From 10,001 subscribers: $2,115.60/year
$1,121.76/year
billed yearly · $1,368 if billed monthly
+$344.40 per yearSee GetResponse plansGetResponse Creator
Tier: up to 10,000 subscribers · Unlimited
From 10,001 subscribers: $2,450.16/year
$1,318.56/year
billed yearly · $1,608 if billed monthly
+$541.20 per yearSee GetResponse plansAWeber Plus
Tier: up to 10,000 subscribers · 120,000 emails per month
From 10,001 subscribers: $1,800/year
$1,350/year
billed yearly · $1,620 if billed monthly
+$572.64 per yearSee AWeber plansMailerLite Power
Tier: up to 10,000 subscribers · Unlimited (fair use policy)
From 10,001 subscribers: $1,933.20/year
$1,393.20/year
billed yearly · $1,548 if billed monthly
+$615.84 per yearSee MailerLite plans
Official list prices in USD, before tax. MailerLite checked November 12, 2026; GetResponse checked November 12, 2026; AWeber checked November 12, 2026. Try another list size.