Email platforms · Guide
MailerLite Comfort vs Power: What Unlimited Sending Costs at Each List Size
The price gap between MailerLite's Comfort and Power plans at every tier, the sending limit that separates them, and the list sizes where Power costs the same as the next Comfort tier.
MailerLite's two paid plans cover the same list sizes. The pricing page says every paid plan gets the full feature set, and that you pay more for a bigger list or more sending. So the choice between Comfort and Power is mostly about limits. This page puts a price on them.
What separates the two plans
| Comfort | Power | |
|---|---|---|
| Monthly emails | 10 times the tier size | Unlimited, under a fair use policy |
| Active automations | 50 | Unlimited |
| Forms, sites and landing pages | 10 each | Unlimited |
| User seats | 3 | Unlimited |
| Digital products and bookings | 5 | Unlimited |
| Support | Live chat and priority email |
The email limit follows the top of the tier, not your exact list size. On the 5,000 tier it is 50,000 emails per month whether you have 2,600 subscribers or 5,000.
The price gap at each tier
| Subscribers (up to) | Comfort per month | Power per month | Gap per month | Gap per year | Comfort email limit |
|---|---|---|---|---|---|
| 500 | $12 | $25 | $13 | $156 | 5,000 |
| 1,000 | $19 | $39 | $20 | $240 | 10,000 |
| 2,500 | $33 | $49 | $16 | $192 | 25,000 |
| 5,000 | $49 | $69 | $20 | $240 | 50,000 |
| 8,000 | $69 | $99 | $30 | $360 | 80,000 |
| 10,000 | $89 | $129 | $40 | $480 | 100,000 |
| 15,000 | $129 | $179 | $50 | $600 | 150,000 |
| 25,000 | $179 | $239 | $60 | $720 | 250,000 |
| 50,000 | $319 | $389 | $70 | $840 | 500,000 |
Prices are on monthly billing. On the two smallest tiers Power costs about twice as much as Comfort. From 2,500 subscribers up, the gap is between 22% and 48% of the Comfort price.
How many sends the Comfort limit allows
Ten times the tier size works out to ten emails per subscriber per month when the tier is full, and more when it is not.
| List size | Tier | Emails per month | Sends to the whole list per month |
|---|---|---|---|
| 5,000 | 5,000 | 50,000 | 10 |
| 4,000 | 5,000 | 50,000 | 12 |
| 2,600 | 5,000 | 50,000 | 19 |
Automated emails count toward the same limit. One email to one subscriber is one send.
Where Power costs the same as the next Comfort tier
At three list sizes, Power on the current tier and Comfort on the next tier are the same price.
| Your tier | Power on this tier | Comfort on the next tier |
|---|---|---|
| 2,500 | $49 | $49 for up to 5,000 |
| 5,000 | $69 | $69 for up to 8,000 |
| 10,000 | $129 | $129 for up to 15,000 |
A list that is about to pass 2,500, 5,000 or 10,000 will pay that amount either way. The difference is what the money buys: room for more subscribers on Comfort, or unlimited sending and unlimited seats on Power.
What happens at the email limit
The pricing FAQ says that when you reach the Comfort limit you can move to Power or wait for the next billing cycle, when the allowance resets. MailerLite's terms say that passing the email limit can trigger an automatic upgrade to the next tier, and that overage fees may apply if automatic upgrades are turned off. The two pages describe this differently, so check the setting in your account.
Yearly cost of paid plans at 5,000 subscribers
MailerLite Comfort
Tier: up to 5,000 subscribers · 50,000 emails per month
From 5,001 subscribers: $745.20/year
$529.20/year
billed yearly · $588 if billed monthly
Lowest listed priceSee MailerLite plansGetResponse Starter
Tier: up to 5,000 subscribers · Unlimited
From 5,001 subscribers: $777.36/year
$531.36/year
billed yearly · $648 if billed monthly
+$2.16 per yearSee GetResponse plansAWeber Lite
Tier: up to 5,000 subscribers · 50,000 emails per month
From 5,001 subscribers: $850/year
$600/year
billed yearly · $720 if billed monthly
+$70.80 per yearSee AWeber plansMailerLite Power
Tier: up to 5,000 subscribers · Unlimited (fair use policy)
From 5,001 subscribers: $1,069.20/year
$745.20/year
billed yearly · $828 if billed monthly
+$216 per yearSee MailerLite plansKit Creator
Tier: up to 5,000 subscribers · Unlimited email broadcasts
From 5,001 subscribers: $1,190/year
$890/year
billed yearly · $1,068 if billed monthly
+$360.80 per yearSee Kit plansAWeber Plus
Tier: up to 5,000 subscribers · 60,000 emails per month
From 5,001 subscribers: $1,200/year
$900/year
billed yearly · $1,080 if billed monthly
+$370.80 per yearSee AWeber plansGetResponse Marketer
Tier: up to 5,000 subscribers · Unlimited
From 5,001 subscribers: $1,121.76/year
$934.80/year
billed yearly · $1,140 if billed monthly
+$405.60 per yearSee GetResponse plansGetResponse Creator
Tier: up to 5,000 subscribers · Unlimited
From 5,001 subscribers: $1,318.56/year
$1,072.56/year
billed yearly · $1,308 if billed monthly
+$543.36 per yearSee GetResponse plansKit Pro
Tier: up to 5,000 subscribers · Unlimited email broadcasts
From 5,001 subscribers: $1,690/year
$1,390/year
billed yearly · $1,668 if billed monthly
+$860.80 per yearSee Kit plans
Free plans that cover this size: Kit Free (up to 10,000 subscribers, Unlimited email broadcasts). Free plans have feature limits.
Official list prices in USD, before tax. MailerLite checked November 12, 2026; GetResponse checked November 12, 2026; AWeber checked November 12, 2026; Kit checked November 12, 2026. Try another list size.