Email platforms · Guide
MailerLite Free Plan Limits: Where It Stops and What the First Paid Step Costs
The subscriber, sending and feature limits on MailerLite's free plan, what happens when you pass them, and the price of the first paid tier.
MailerLite lists a free plan next to its paid ones. It has hard caps on list size and sending, and softer caps on features. This page lists them and prices the step up.
The limits
| Free | Comfort, first tier | |
|---|---|---|
| Price | $0 | $12 per month, or $129.60 per year |
| Subscribers | 250 | 500 |
| Emails per month | 2,500 | 5,000 |
| User seats | 2 | 3 |
| Active automations | 3 | 50 |
| Steps per automation | 5 | 100 |
| Active forms | 3 | 10 |
| Websites and landing pages | 1 website and 1 landing page | 10 |
| Digital products and bookings | 1 | 5 |
| MailerLite logo on emails | Shown | Can be removed |
| Support | Knowledge base |
The pricing table also marks the newsletter templates, the API, the MCP server and webhooks as limited on the free plan.
What the two hard caps mean
- 250 subscribers. Billing counts active subscribers. People who unsubscribed or whose address bounced are not counted. An address that was active at any point in a billing cycle counts for that cycle, even if you delete it later.
- 2,500 emails per month. One email to one subscriber is one send. A full list of 250 can receive ten emails a month.
When you pass 250 subscribers
The free plan does not upgrade by itself. The pricing FAQ and the terms say that above the limit, campaigns and automations stop sending. Signup forms and landing pages keep collecting subscribers. Sending starts again when you move to a paid plan or bring the active list back under the limit.
Paid plans work the other way. Above the limit they move up a tier automatically and charge the card on file.
The first paid step
Comfort at up to 500 subscribers is $12 per month on monthly billing, which is $144 for a year, or $129.60 when paid annually. From there the price follows the list.
| Subscribers (up to) | Comfort per month | Per year, billed monthly |
|---|---|---|
| 500 | $12 | $144 |
| 1,000 | $19 | $228 |
| 2,500 | $33 | $396 |
| 5,000 | $49 | $588 |
The trial is separate from the free plan
MailerLite also offers a 14-day trial of the paid features with no credit card. The free plan is what remains without paying. The limits above are the free plan's, not the trial's.
Yearly cost of paid plans at 250 subscribers
MailerLite Comfort
Tier: up to 500 subscribers · 5,000 emails per month
From 501 subscribers: $205.20/year
$129.60/year
billed yearly · $144 if billed monthly
Lowest listed priceSee MailerLite plansAWeber Lite
Tier: up to 500 subscribers · 5,000 emails per month
From 501 subscribers: $250/year
$150/year
billed yearly · $180 if billed monthly
+$20.40 per yearSee AWeber plansGetResponse Starter
Tier: up to 1,000 subscribers · Unlimited
From 1,001 subscribers: $285.36/year
$186.96/year
billed yearly · $228 if billed monthly
+$57.36 per yearSee GetResponse plansAWeber Plus
Tier: up to 500 subscribers · 6,000 emails per month
From 501 subscribers: $450/year
$240/year
billed yearly · $360 if billed monthly
+$110.40 per yearSee AWeber plansMailerLite Power
Tier: up to 500 subscribers · Unlimited (fair use policy)
From 501 subscribers: $421.20/year
$270/year
billed yearly · $300 if billed monthly
+$140.40 per yearSee MailerLite plansKit Creator
Tier: up to 1,000 subscribers · Unlimited email broadcasts
From 1,001 subscribers: $590/year
$390/year
billed yearly · $468 if billed monthly
+$260.40 per yearSee Kit plansGetResponse Marketer
Tier: up to 1,000 subscribers · Unlimited
From 1,001 subscribers: $678.96/year
$580.56/year
billed yearly · $708 if billed monthly
+$450.96 per yearSee GetResponse plansGetResponse Creator
Tier: up to 1,000 subscribers · Unlimited
From 1,001 subscribers: $777.36/year
$678.96/year
billed yearly · $828 if billed monthly
+$549.36 per yearSee GetResponse plansKit Pro
Tier: up to 1,000 subscribers · Unlimited email broadcasts
From 1,001 subscribers: $990/year
$790/year
billed yearly · $948 if billed monthly
+$660.40 per yearSee Kit plans
Free plans that cover this size: MailerLite Free (up to 250 subscribers, 2,500 emails per month); Kit Free (up to 10,000 subscribers, Unlimited email broadcasts). Free plans have feature limits.
Official list prices in USD, before tax. MailerLite checked November 12, 2026; GetResponse checked November 12, 2026; AWeber checked November 12, 2026; Kit checked November 12, 2026. Try another list size.